LED walls are popular display tools that you would want to use for all types of needs, from simple announcements to effective advertising and marketing schemes. In fact, LED walls even became a standard for companies with a good reputation and doing a great job in the market. If you want to follow the steps of these impressive companies, you need to know how to create content for your LED wall

LED walls can be considered unnecessary if the content you’re showing on the display does not perform well. You need a good output, whether presentations or videos, to show to your target audience to get your message across effectively. Doing it in a fun and engaging way is considered more effective than static files that won’t easily catch people’s attention. If you don’t know how to create content for your LED wall effectively, you’re in the right place. 

How To Create Content for Your LED Wall

How to create content for your LED wall - Process
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To understand how to create content for your LED wall, you need to look into every step of the process and look into the details under each. Follow these simple steps to produce an incredible output that you can successfully show your target audience. 

Step 1: Planning & Goal-Setting

Everything starts with good and meticulous planning. This step includes the following:

  • Setting goals for the project
  • Identifying results and expectations 
  • Conceptualizing content and story

Storyboards are used to clearly show how the entire narrative will go. This will be more complicated if you’re dealing with commercials and advertising spectaculars but it will be simpler in the case of background and special effects, especially static backdrops. Brainstorming works well when planning how to create content for your LED wall successfully.

Step 2: Choosing the Format

Before diving into the actual output making and how to create content for your LED wall, decide if you want to be shown on the LED wall. They can come in the form of text, docs, images, and videos, depending on what you need. So that your output can effectively operate, you need to use a format that will be compatible with the LED wall system. Each format has its pros and cons, and you need to take them into account to make the best of them. 

Texts and Docs

How to create content for your LED wall - Text
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These are the types of content dominated by letters and numbers. Some images may be included but it is highly unlikely. They can be used and applied on specific platforms and digital processors as they are coded. Here are some of the compatible and ideal text formats you can use with LED screens:

  • TXT – This particular format is limited to machine and human-readable plain text. It is the ideal option for a simple relay of information through an LED display 
  • PDF – This doc format refers to portable documents filled with information in text format. The advantage of PDF is the constant format that remains the same across different platforms and software.

Images

How to create content for your LED wall - Image
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These are the types that involve digital pictures supported by pixels. They are more visually entertaining and catch more attention compared to text content. Many of these images are static. These are the common formats for images that work well with LED walls:

  • PNG – This format is often utilized when high-quality images are demanded. Perfect for logos, it is a good choice when compression without any loss is necessary. 
  • JPEG/JPG – The particular image format is the most commonly used in the industry. It provides the practicality of a low-size image that doesn’t take up too much space in the system. Despite this pragmatism, it can still show high-quality images that work with LED walls.
  • BMP – The abbreviation for the word bitmap, this type of format refers to uncompressed versions of images. This is the preferred format of Windows operating systems because of its accessibility. 

If you’re deciding on which to choose for your LED wall content, make sure to take into account the image’s size, quality, and compatibility. 

Videos

How to create content for your LED wall - Video
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In learning how to create content for your LED wall, videos are the most common format used today, to maximize the technology and the digital prowess of the LED walls. Unfortunately, not all video can be played on LED walls and you need to choose the formats that can work on these displays. Some of these formats are the following:

  • MP4 – This video format is popular and common for many video users. It is the simplest form and can also be recognized through the name MPEG-4. 
  • MOV – This format can be traced back to Apple, Inc. as the originating company. It is compatible with LED walls and can only be used on Windows computers if you use the QuickTime player. 
  • AVI – If MOV is from Apple, AVI is from Microsoft. The company developed it in the year 1992 and it has been used since then to play video on LED walls and other similar digital displays and devices. 

Step 3: Gathering Everything You Need

One of the important steps in creating perfect LED wall content is the different tools you will need.  While it’s necessary to get a clear understanding of how to create content for your LED wall, it is equally important to make sure you have the needed tools for the project. Here are some of the most basic tools people use today to create their outputs. 

Graphics Design Software

This tool is used to create and edit new and existing graphics. It is one of the best weapons if you want to create an original image or improve on existing ones. You can tailor the sizes of the images, as well as the resolution, and color contrast, and even apply some effects to the images. The most popular and widely used graphic design software are the following:

Video Editor

This particular tool refers to platforms and software that can be used to access editing tools that can help you manipulate the video according to how you want it to look. While the graphics design software deals solely with images and pictures, this software focuses on video content. 

Using this software, you can do both standard and advanced editing on your video, from adding audio clips to integrating visual effects into the original video file. You can only be limited by the features available of the software you choose and your creativity. Here are some of the most popular video editing software you can consider:

CMS or Content Management Systems

Content Management Systems refer to the ones you can use to manage your content and so much more. When you use these systems you can do the following tasks for your creation and this is not just limited to LED walls but also to website and social network platforms:

  • Schedule content
  • Manage and edit content
  • Distribute content

Many LED displays have CMS that are compatible with them so if there’s no system connected to the display yet, make sure that the one you can is primarily legit with a license and compatible with your device. 

DSP or Digital Signage Platforms 

These digital signage platforms help in the operation of the LED walls and make sure that the content can be maximized with the use of the device. Through these platforms, the output will be improved and they can perform better in the process. 

Step 4: Consider the Technical Factors for Your LED Wall Content

After you’ve made sure you have all the tools you need for content creation, you will need to consider all the other technical aspects of your LED wall project. It is part of the how to create content for your LED wall process. 

Here are some of the important factors worth considering:

Brightness

When taking into account the brightness of your content, you will need to match it with the brightness levels available on the LED wall. In addition to the LED wall’s specifications, you also need to consider whether the display will be installed indoors or outdoors. Obviously, outdoor installation requires higher brightness than indoor installation. 

Contrast

Contrast refers to the depth of the brightness and darkness you can find in every image. It points out how dark the black in the image is and how light the whites are. A good contrast in images provides clearer and more defined images. 

The contrast of your LED wall content will contribute to its effectiveness. The output needs to be visually appealing, and for this to be possible, viewers need to see the image or video clearly. It is also necessary for the entire ensemble to be readable and have a visual impact on the viewers. This is why the contrast needs to be balanced with its brightness. 

Animation

While static content, like many of the text and images, works well, adding motion to your LED wall masterpiece can elevate it massively. Elements with motion are highly likely more effective and engaging and they will catch people’s attention longer and better. More than just motion pictures, animation may also be considered. It is the most popular type of content out there though it also requires higher cost and more effort to create.

Step 5: Create Your LED Wall Content

Execution comes next. Once you’ve settled on all of the elements that you want to include in your output and made all the decisions regarding the type of file you want to make, this is the culmination of this how to create content for your LED wall process. 

You can hire someone to create your LED wall content for you so you just have to clearly provide them with the details of your requirements and goals. However, this is only possible if you have the budget for it. 

If not, you can always do it yourself as long as you properly invest in the tools you will need for the process as mentioned above. Make sure that you also have the time to learn how to create content for your LED wall effectively. 

Step 6: Try the Content on the LED Wall

How to create content for your LED wall - Backdrop
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What happens after the process of How to create content for your LED wall? After completing your project, the next step is to test it on your LED video wall. This step is to make sure that your content can run on the display. When you test the output, make sure to look into the following:

  • Possible editing errors
  • Compatibility issues
  • Content and display requirements
  • Possible improvement factors to look into

If all of these elements have been cleared and you believe that your content is now ready for roll-out, then do so. You can conduct the testing on a separate LED display but it’s still best to try it out with what you’re going to use in the first place. 

Step 7: Manage Your LED Wall Content Efficiently

The process how to create content for your LED wall does not end with the creation of the image or video file. Proper management is also a key element in your LED wall content. Some of the aspects that can affect the performance of your output are the following:

Content Storage

Your file needs to be properly stored in a safe and secure location, where you can easily access the file and you’re guaranteed that it won’t get corrupted. 

First, choose if you want to store your file on-site or off-site. The former pertains to tangible storage you have in your computer, USB drives, and CDs. The latter, on the other hand, refers to cloud storage, where you can keep the files online for easier access. Many of the cloud storage solutions are offered at a price. Some of the most popular solutions are the following:

  • Dropbox
  • Google Drive
  • Microsoft OneDrive
  • iDrive

Choose on-site storage if you want to keep the file secured in your hands. Just make sure that you take it with you everywhere so that you can use the file whenever you need it. Storing it in your computer or USB drive only costs memory and not money. On the other hand, off-site cloud storage provides flexibility and accessibility that allow users to get to the file as long as they have a good internet connection. The downside though is that there were cases in the past when security became an issue with cloud storage. So if you choose this option, make sure that you use a secure password and never share it with anyone. 

Scheduling

Scheduling the output is advisable if you want consistency and variety in your content. If you own the LED wall, you can accommodate several outputs in a single day. The key is to schedule what time each file needs to be played. If not per day, you can schedule content for weeks and even months. 

This task and technique requires meticulous planning so make sure that you pay attention to details when setting them up. Pay attention to the dates and times you’re scheduling your content to play. Also, make sure that you’re not setting two content files to play at the same time. While some have capabilities where you’ll be notified if you double-book, others will simply stop working if you make this mistake. 

Strictly speaking, it’s not part of the process on how to create content for your LED wall. However, it offers you the opportunity to manage your output more efficiently. Without it, you may experience difficulties in catching up when managing your content and confusion, especially if you’re handling several files to be shown in a single day. 

Updating

How to create content for your LED wall more effectively? Updating is one of the key tasks to do. There are times when we want to update our content but there’s not much we can do if it’s already out there and running. Today though, you can easily update your project as much as you want and need. This is the solution when you’ve forgotten to schedule your content as needed. 

To guarantee that you continue to get attention and engagement from your viewers and customers, make sure to consistently update your content. Add elements that you’ve noticed worked well in the past. Using old files again and again may bore tour viewers and end up not wanting to see any content from your end.  

How to Create Content for Your LED Wall: 15 Tricks to Creating Impressive LED Wall Content

How to create content for your LED wall - Curved Wall
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How to create content for your LED wall? Some will find it as easy as breathing while others will find it way more challenging. If you’re someone who belongs to the latter category, you can benefit from detailed tips that can help you in tailoring your LED wall content. 

In addition to the basic step-by-step process, there are several tricks and tips to follow to make sure you’re creating images and videos in a way that can contribute to your success. Here are some of the hacks worth considering as you start learning how to create content for your LED wall:

1. Make it short and simple

How to create content for your LED wall? Make it short but spot-on. 

Long and lagging presentations and videos can be so boring that your viewers will end up uninterested before you actually make your point in your output. It’s the reason why marketers choose to create short yet spot-on content that can meet all their requirements and help them achieve their goals. 

If you’re having a hard time shortening your presentation, just go back to why you’re creating it in the first place. Here are some of the possible reasons why people create content for their LED walls:

  • Advertising and marketing needs
  • Information dissemination
  • Improving brand awareness
  • Fun and entertainment

Be straightforward with the message of your content to get an effective response from your audience rather than dilly-dallying and going round and round about what you want to say. People today have a shorter attention span due to their exposure to mobile displays and social media content. They prefer content that’s engaging and interesting but short and easy to understand. 

2. Stay away from too many texts

Understanding how to create content for your LED wall means knowing what elements to stay away from. If you want to add text elements, you can do so, but limit it to something anyone can easily read. Adding too much text content can make the audience feel like they’re reading up on documents so while they’re effective in getting across the message, only use text elements in moderation. 

When using text elements, there are specific aspects that you need to consider so that your usage will be effective and not a hindrance to your content. Some of these aspects include the following:

  • Purpose
  • Choice of words
  • Duration of appearance
  • Font size and color of the letters
  • Position of the word
  • Added animation to the text

Too much of anything can be harmful so if the letters are too big, too colorful, or have too much animation added to them, they will not be an effective element in your output. They can actually be so distracting that people won’t understand what your content is all about. 

3. Use colors the right way

Adding colors to your content can keep your audience engaged. It is an element you need to learn how to use to your advantage. 

Depending on the color you use, you can influence how your audience may feel when they see your content. Red pertains to passion and anger while blue can help productivity and add a bit of loneliness to the mix. Orange offers creativity and warmth while yellow evokes happiness and hope. You can use a specific color that can influence the audience to feel when they see your output. 

4. Add captivating animations

If you have learned how to create content for your LED wall that can lead to success, you know how important animations are.

Motions in the presentations or videos give your audience something they can follow and focus on. When you have animation on the screen, the audience is often so captivated that they won’t move from where they are until the content is done playing. Adding a simple animated element can turn a boring presentation into a fun one. But make sure to choose the animation that works well for your content and branding. 

5. Integrate storytelling into your content

The best thing about content is when it follows a story that keeps people’s attention hooked. And while you can explicitly show the message you want to show, adding a story in the mix gives you output worth listening to and seeing. 

When creating a story to serve as the skeleton of your content, make sure that it is connected to the message you want to convey. Don’t forget your company’s values and the image and branding you want to have. 

6. Apply the principle of design

When learning how to create content for your LED wall, understanding the principles of design will give you a better grasp of what works and what doesn’t. While you may not be a designer with years of experience, you can educate yourself about the basics that can help you in your content creation. 

Some of the principles of design that you need to read about are the following:

  • Balance
  • Contrast
  • Emphasis 
  • Hierarchy
  • Pattern 
  • Proportion 

Once you learn about these principles (and more if you have time), apply them to your content to create an effective one. 

7. Use high-quality image and video files

Another tip on how to create content for your LED wall in the best way possible is to focus on quality. Make sure that when you use an image or video, you get high-quality ones. This will guarantee that when they’re shown on the screen, they will have great quality. With high-quality content, you can use it across different platforms and software without worrying about its general quality. In order to ensure great quality, here are some things you can do:

  • Only use high-quality images and videos that are premium stock
  • Invest in popular and proven tools and software
  • Hire the help of expert content creators to do your content

8. Be true to your image branding

When learning how to create content for your LED wall, you should always look back a your purpose and original branding. Since its establishment, your company has its own values and identity that it operates by. These should all be considered when creating your content to be consistent with your image branding. For example, if your company prioritizes family values, these should be reflected in your content. 

If you’re hiring someone to create the content for you, be clear about your goals and company values so that they know where to start. Provide instructions so that they can produce content that will fit your needs and goals. 

9. Add eye catchy elements

Once you understand how to create content for your LED wall, you learn that visuals reign supreme. Content played on LED walls relies heavily on its visuals. This means that when you add eye-catching elements to your content, it is an advantage for you. These elements can keep the audience’s attention on your LED wall until you get your message across. 

Knowing the right element to add to your content will also be helpful in this process. And this will rely on your target audience. Some elements may be eye-catching to a specific group of people but not particularly to another. This is the reason why you also need to know your target audience well for your content to work. 

10. Explore using interactive elements

Understanding how to create content for your LED wall means you know that interactive elements can help elevate your output. These elements can only operate engagingly if your LED wall is integrated with the necessary features, including the following:

  • Motion tacker
  • Touchscreen feature
  • Gesture recognition

These features can turn your simple eye-catching content into a fun experience for your audience. If you want to catch your audience’s attention like no other, this is the best way to go but you need to properly invest in this display for it to work

11. Clean out the clutter

While eye-catching elements filled with colors and motions work well for LED wall content, you need to know the limit when it starts being distracting. It is one of the practical approach on how to create content for your LED wall successfully. If in your eyes the elements are starting to look like clutter, take them out. Some of the distractions that can definitely be considered as clutter are the following:

  • Distracting animated elements
  • Excessive graphics and texts
  • Noisy sound effects
  • Crowded space (No white space available on screen)

12. Look into the aspect ratio

The technical aspects will affect your process on how to create content for your LED wall. One of which is the aspect ratio of the LED wall you’re going to use. It refers to the measurements of the length and height of the LED wall, which can also be applied to images and videos. Make sure that your content has an aspect ratio that matches your LED wall. A wide-screen LED wall with a 16:9 aspect ratio will need content that also stretches sideways in a landscape format rather than in a portrait format. 

13. Improve content to get high resolution

Content with high resolution often gets better reactions from the audience compared to the ones where you will see their pixels. It’s one basic thing you learn when studying how to create content for your LED wall. It will seem like the project has been planned well, where time, money, and effort were spent on the content. 

Practicality-wise, content with low resolution is irritating in the eyes and won’t have the audience captivated. High resolution, on the other hand, can look so realistic that they can even get lost in your output. 

14. Consider the viewing distance

One factor that’s often overlooked when considering how to create content for your LED wall is the viewing distance. Create your content as guided by the distance between your audience and your LED wall. This is necessary if you want them to enjoy optimal viewing without the risk of your content getting distorted or blurry. 

15. Meticulously plan content updates

Plan your content meticulously to include other follow-up files that you want to show after the initial output. Depending on the reaction of your target audience, it is necessary to have the ability to change or improve some elements of the presentations. One way how to create content for your LED wall effectively is through constant updates.

Updating your content means several things, including the following:

  • Refreshing the current output
  • Deleting clutter and distracting elements
  • Editing font and images

The good thing about today’s content is that it can be updated without physically deleting or changing elements. You can even do the tasks remotely, wherever you are, as long as you are connected to your LED wall’s system. To avoid wasting time and effort, plan for your content and create a sequence of content you can use in the form of storytelling. 

Conclusion

How to create content for your LED wall? Plan and take time to understand the creation process of content-making. First, learn everything you can about LED wall content and how to make them. Of course, you need to make time to understand the concept and the process better. If not, hiring experts to work for you might be the second-best thing. 

Once you decide to create your content, invest in the tools you will need. Take time to learn how to use these tools effectively to make the most of your investment. And finally, dig deep into your inner creativity and make content that stays true to your branding and showcases both the message and the company values you live by.

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