Advertising has come from paper flyers and posters to television infomercials and massive 3D billboards. The main culprit for these drastic and innovative changes is the fast advancement of technologies used in advertising. One of the most interesting developments in the industry is the introduction of mobile LED billboard trucks, primarily because of a collaboration between the advertising and transportation industries. 

The competition between different companies in similar fields can be so fierce that marketers try to introduce strategies and tactics that can give their companies an edge over others. If you want a role model for advertising success, check out the marketing efforts of the following companies:

• McDonald’s
• Google
• Amazon
• Geico

With these companies, trucks are more than just transportation for deliveries but also for advertising. LED mobile trucks have become a convenient and trendy way to market new products and services. To jump on this bandwagon, you need to learn more about it. 

Identifying an LED Billboard Truck

If you’ve seen trucks driving around the city with a trendy display showing eye-catching videos and images, these are what LED billboard trucks are. To simplify it, these are LED displays installed on a truck. Some other names they go with are digital billboard truck and mobile truck billboard. 

The vehicle is installed with one large display or multiple LED screens. It is similar to how a standard billboard is but only installed in a vehicle rather than mounted on a post or a building. In terms of content, they can either be still images or creative videos, whatever fits your marketing demands and needs. 

How LED Billboard Trucks Operate

Learning how LED mobile billboard trucks operate is a step toward understanding how this marketing tool can help you with your advertising needs. Billboards and both indoor and outdoor advertising billboards are often installed on a sturdy surface. People need to pass through the area where they’re located just to see the content. It’s what sets apart LED billboard trucks and other mobile advertisements. 

Mobile billboards are designed to go to their viewers and target markets rather than wait for people to go to them. The fact that they are not stationary is what makes them interesting and capable of reaching people who would probably not see them if they were installed somewhere stationary. 

LED billboard trucks are often rented and they come in different types too. You can get the standard trucks or the more advanced ones with tricks right up their sleeves (hydraulic tricks). These advanced trucks catch more attention for their live exhibition of hydraulics on top of the advertisement that comes with them. 

Why Should You Use an LED Billboard Truck for Your Advertising Needs?

Why is LED billboard truck advertising the ideal option for your marketing needs? Enjoy several advantages that come with joining the bandwagon of this innovative mobile advertisement. Some include the following: 

Trendy and Popular

LED billboard trucks are popular among both advertisers and target markets alike. While standard billboards can be successful, they are very common, and usual that unless your content is something incredible, people will find it very regular. On the other hand, the ones aboard the mobile advertisement are shoved to people’s faces, wherever they come across the content. 

The concept of these mobile advertisements is similar to online marketing in the sense that people don’t have a choice but to see them. The big advantage is that there’s no “skip ad” button they can press. On top of that, most of these mobile ads are so eye-catching that people are bound to stop and look first before they go on their day. 

Better and Wider Reach

LED billboard trucks have incredible market reach primarily because they physically go to people rather than waiting for people to go to them. The marketing vehicles can move from one location to another, making sure that everyone in the city is well aware of what information they are disseminating. 

Increasing the advertisement’s visibility by moving around the city significantly increases the number of people who see the content rather than sticking with the number of people who visit the mall (wherever the ad may be located). 

Cost-effective

While they seem expensive, LED billboard trucks are actually cost-effective. Renting one you will run an ad for an entire month or even a year will cost you a lot. 

One thing you can do is invest in your own LED billboard truck so that will save a lot of marketing expenses and only pay for the gas that the vehicle needs to move around the city. It’s the best long-term decision and you can consider it an investment for your company. 

It doesn’t mean that renting a mobile LED billboard truck is a bad thing. Simply check the potential of the ads and the monetary benefits they can provide your company before actually committing to renting a mobile billboard for months and even years to come. 

How Expensive Are LED Billboard Trucks

LED billboard truck advertising can be expensive and you need to consider the costs you have to pay to take advantage of this mobile advertising platform. Here is a summary of the expenses you might come across with. 

Type of LED Billboard Truck	Cost
Mobile Billboard with Static Images	$300 to $1,000 per truck daily
Digital Mobile Billboards	$1,800 per truck daily
Overall LED Billboard Truck Rental	$1,500 to $50,000 in total

When thinking about using LED billboard trucks, you can either buy one you can use whenever you need, or rent one from a company that offers them. LED billboard truck rental costs approximately $1,500 to $50,000, which will depend on several factors including the following:

• Size and design of the marketing content – The bigger and more complex your content is, the more cost it requires
• Type of marketing content – Static images are significantly more affordable than digital ads with videos, animations, and even sound effects (as seen with the prices on the table)
• Length of the campaign – Longer campaigns that last for weeks and months are more expensive than campaigns that only last for a few days (You will pay for every day you use the LED billboard truck rentals and you will pay for gas if you own the truck). Most campaigns run 4 to 52 weeks. 

Conclusion

LED billboard trucks are an innovative way to reach your market in a trendy and thorough way. The concept of mobile advertising provides companies and marketers with a new avenue to explore to capture the attention of the market in a way that’s fun and interesting. You don’t have to pay the same price that companies shell out for 3D billboards just to get optimal reaction from their target market.