Image showing the huge jumbotron screen in the Ohio Stadium.

Jumbotron Screen: Pricing, Uses & Requirements

Do you have an upcoming event that needs large screens for backdrops? Do you need a screen for an outdoor event that can produce clear images even in broad daylight? Do you need a large screen that is viewable even from far away? 

Well, a jumbotron screen is the best screen for this purpose. In this article, we’ll talk about jumbotron technology, its pricing, why it’s popular, and jumbotron screen types. We’ll also tackle its uses and some essential things to consider before you buy this type of screen technology. 

What Is a Jumbotron Screen?

Image showing the jumbotron screen in the Cowboy Stadium.
Cowboy Stadium Screen

A jumbotron screen is a large display screen that can be placed indoors or outdoors. The use of jumbotrons started in the 1980s, and the name “jumbotron” is derived from Sony’s official brand name for this type of television screen, JumboTron. This type of screen provides a large display in an area, making it suitable for significant events like concerts and sports.

Jumbotron Price

Given that jumbotrons are large, it comes at a significant price. Buying a jumbotron requires a large investment, and you should be ready for the price of the jumbotron plus other costs needed to install and use it.

In small stadiums, the average price ranges from $50,000 to $500,000. For medium-sized stadiums, jumbotron pricing ranges from $500,000 to $4 million. Lastly, a large stadium jumbotron may cost $2 million to $20 million or even more. Aside from the price of the jumbotron itself, you also need to prepare for additional equipment like cables, mounts, and protective casings. 

You also need to pay for installation and labor, which depends on whether it’s a mobile or fixed jumbotron screen. If fixed, you only need to spend once to install it. However, mobile jumbotrons require multiple installations and uninstallations, so you need to ensure that you have an extra budget for that.

Overall, jumbotron pricing ranges from $50,000 to $20 million for the unit alone. You still need to have additional funds for installation, labor, and extra equipment. While prices seem high, you can explore more affordable options at the right supplier. 

Why Are Jumbotrons Popular?

Jumbotrons have become a staple in significant events like concerts and tournaments. For instance, jumbotron screen football events provide the audience with a close-up view of what’s happening on the field, especially those who are far from the field. Aside from close-ups, the jumbotrons in sporting events can be used for sponsor advertisements or performances.

Even in small-scale events, jumbotron screens give a different vibe, making the event more vibrant and engaging for the audience. It also allows event organizers to use different backdrops to make stage designs more elegant and grand. Here are some reasons why jumbotrons are popular.

Allows for Wide Viewing Angles

Let’s use the SoFi stadium jumbotron as an example. The jumbotron boasts 70,000 square feet of LED display. It is believed that the SoFi stadium jumbotron price is estimated at around $40 million. However, the current largest jumbotron is at The Venetian Resort in Paradise, Nevada. This jumbotron is 52,000 square meters (around 512,000 square feet) with a 19,000 x 13,500 resolution.

With these large sizes, jumbotrons are perfect for providing wide viewing angles to large event venues such as stadiums or open spaces. Audiences can see the jumbotron wherever they are in the venue, which gives them a live view of what’s happening on the stage or in the field. If you’re an events organizer and want to provide your clients with the best experience, offering jumbotrons as part of your events package will undoubtedly boost your popularity. 

Produces Crisp Images at Different Distances

Jumbotrons nowadays often have resolutions of 1920 x 1080, which makes the images look crisp even near or far distances. If you are far from the stage, field, or court, you can see what’s happening through the jumbotron screen. As you scale up the jumbotron screen size, jumbotrons the resolution may also scale up depending on your needs. Coordinating with the manufacturer can help you find the best value for your money.

Shows Bright Images Even at Broad Daylight

Image showing a jumbotron screen used at an outdoor concert during the day.
Jumbotron Screen Used at a Live Outdoor Concert

Jumbotron screens should range from 5,000 to 8,000 nits to produce bright images for outdoor events. Luckily, nowadays, most outdoor jumbotrons are within this range. If you choose a jumbotron below 5,000 nits, too much sunlight may overpower the brightness that the jumbotron emits—making the content shown on the screen look faded or less visible to audiences from afar. 

However, lower nits are needed to install a jumbotron indoors, such as in a conference hall or covered court. Since there’s less sunlight indoors, the jumbotron doesn’t need to reach 5,000 nits. For indoor use, you should be looking for 1,000 to 2,000 nits.

Allows for a Variety of Ads or Sponsored Content

Some event organizers install perimeter jumbotrons in stadiums, allowing them to show sponsored content or display sponsors throughout the event. Large event venues like stadiums invest in large and capable jumbotron screens because they also attract a lot of advertisement revenue, especially if the venue can handle more than 50,000 viewers.

With different kinds of jumbotrons throughout the venue, you can create unique ad packages for interested brands by offering various price ranges depending on where the ad is displayed and how long it is displayed. Jumbotron screen football ads can generate a lot of ad revenue, especially if many people will attend the games.

Types of Jumbotron Displays

When buying a jumbotron screen, you must consider what kind of display you want. Nowadays, you can choose between LEDs or LCDs. Your choice depends on your budget. LED jumbotrons are more expensive than LCDs because they are brighter and support a wider viewing angle. However, that doesn’t mean that LCD jumbotrons are less valuable. It still depends on your intended use.

Let’s go over each type of display below:

LED Jumbotron Screens

LED, which stands for light-emitting diode, is currently the most sought-after display on the market. From smart TVs to smartphones, LED brings users better picture quality and experience. For jumbotrons, LED also brings the same benefits. With LED jumbotrons, you can get a better image and video quality because of its contrast and brightness, something that LCDs struggle to achieve. 

LED panels are also more flexible to install, which doesn’t require a lot of space. Some LED jumbotrons are intended solely for indoor use. However, with an IP65 rating, they can be used outdoors even when it’s raining.

Read our article about LED displays for more information.

LCD Jumbotron Screens

LCD or liquid crystal display is an affordable alternative to LEDs. LCDs cannot produce “true black displays,” unlike LEDs, because they have no local dimming capabilities. If you want to spot LCD screens easily, you’ll notice that connected panels have thin black bezels in between, while LEDs don’t have bezels. That’s one reason why some people prefer LEDs over LCDs.

However, it still depends on the type of use. For instance, LCD video walls are better if you just want a smaller display in a building lobby or conference room. LCDs can be viewed clearly and comfortably if viewed at a close distance

Types of Jumbotron Screen Installations

Installations may differ on the intended use. You have to think if it’s a permanent or movable jumbotron. Installation costs may vary for each type of installation, so you need to include them in your planning.

Permanent or Fixed Installation

Image showing a permanently installed jumbotron screen.
Permanent Screens

A permanent installation requires a single installation only because the jumbotron screen will be permanently fixed to place. The jumbotron in the SoFi stadium is an example of a permanent installation. It has a lot of bars and supporting structures to hold it in place. Installing fixed jumbotrons can be expensive, depending on the size, but it’s a one-time expense.

Movable or Mobile Installation

Image showing LED panels at the wall below the railings.
Movable Screens

Movable or mobile jumbotrons can be installed, uninstalled, or moved to different places. They are typically used in events with particular requirements, such as an LED backdrop that can be repositioned on the stage. The most significant advantage of movable jumbotrons is their portability. It can be repositioned anytime but requires more labor for installation and uninstallation.

Perimeter Installation

Image showing a jumbotron screen installed at the perimeter of the stadium.
LED Perimeter Display (Source:

Perimeter installations are those installed at the perimeter, separating the audience seats from the stadium. This type of installation can be fixed or movable. Stadiums may opt to make it fixed because it is an excellent opportunity for advertisements.

Jumbotron Uses

A jumbotron is best used for significant events that cater to large crowds. Getting a jumbotron is a good idea if the event expects a thousand attendees. The main reason is that jumbotrons can help the crowd see what’s happening on the field or stage. It provides close-up shots so those at the back can still participate or watch the performances.

Indoor or Outdoor Sporting Events

Sporting events use jumbotrons to provide close-up shots of the action in the field, arena, or court. Besides that, they also use these screens to get advertisement revenue from brands. For instance, jumbotron basketball screens provide scoring details during the game and advertisements during break times.

Corporate Events

Using a jumbotron in a corporate event is a good idea if the event expects many guests. The giant screen is visible to everyone in the event area and can help communicate important information to everyone. 


Jumbotrons are useful during concerts. It can provide close-up shots of the performer on the stage. It can also be used to create cool backgrounds and effects. Jumbotrons in concerts aren’t usually permanent. They are movable so that they can adapt to the performance. In some cases, LED panels are placed under the stage floor to add flair to the overall performance.


Using jumbotrons as billboards opens a lot of advertisement opportunities. If placed in a busy area or tourist spot, jumbotron billboards can generate thousands of ad revenues.

What To Consider Before Getting a Jumbotron Screen

Before getting a jumbotron screen, you need to consider many factors first. Below, we enumerate some of the essential factors. However, don’t restrict yourself to the factors below.

Size of the Venue

The size of the venue heavily affects the size of the jumbotron screen you need to get. A larger venue requires a larger screen. In contrast, smaller venues only need a smaller screen. Estimating the screen size is crucial in getting a jumbotron. You don’t want it to be too big or too small for the area. Enlisting the help of experts can make this decision more informed rather than relying on an educated guest.

Holding or Mounting Structures

If you’re planning to get a movable jumbotron, you need to coordinate with the venue if they have limitations regarding the mounting structures for the screen. More likely than not, these structures are movable, but their size may not fit the venue. Hence, you should make sure that it can fit the venue.


The jumbotron price is always an essential factor in the decision. Before buying a jumbotron screen, you must have a goal budget, especially if you want to buy a stadium jumbotron. You must also plan what type of screen you want to purchase and determine if it’s within your budget. While some suppliers charge a higher price, you must explore other suppliers who can offer discounts or more affordable alternatives.


A jumbotron screen provides wide viewing angles, clear image and video outputs, bright image and video quality for outdoor use, and opportunities for ad revenues. Stadiums use jumbotron screens to enhance the audience’s experience while attracting brands to utilize events for advertisement packages and campaigns. Buying a jumbotron may be costly, but it can yield high revenues if appropriately used.

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