When you look around major cities and towns, you’ll notice how LED signage boards are used all over. They come in various messages, telling you something informative or pushing you to act on a certain thought. The magnitude of its usage is enough proof that many believe in the effectiveness of these devices. If you want to jump on the bandwagon and follow this trend, make sure you know all about LED digital signage and what the device can do. 

What is an LED Signage Board?

An LED signage board is an advanced display that showcases bright and eye-catching content. The device uses bright LED lamp beads that can form text and images to produce all sorts of content you want to show. With the rise of screens in this generation, LED signage in your project signifies an understanding of today’s market and people’s reliance on display technology. 

LED signage boards have become constant in businesses since they are used as storefront signs and marketing props for the shops. Using vibrant LEDs, the device uses bright light that quickly catches people’s attention and can operate both indoors and outdoors, depending on its specifications. Its flat panel structure makes it easy to install and place wherever you plan to put the signage. 

4 Types of LED Signage Boards

To get the best out of using LED screen signages, consider the different types you can use for your business needs. Here are some of the most common types of LED signages to consider for your project:

1. Indoor

Indoor LED signage boards are simple displays designed to be used inside the establishment or building. You’ll see malls and groceries, where some act as a landmark for specific establishments. They can do all the functions that an LED screen offers, from information dissemination to promoting products and services.

Indoor LED screens are often less durable than their outdoor version since they are installed in areas protected from external weathering elements. This does not mean they’re not good quality and can actually deliver a high-end viewing experience to crowds. 

2. Outdoor

Outdoor LED signage boards are structured to be stronger and more durable. Since they are typically installed outside, they need to withstand the ever-changing weather that can harm the device. They need to continue operating at optimal conditions under extreme temperatures, strong wind, and unstoppable rain. 

3. Transparent

Transparent LED signage boards deliver a more modern and high-tech look that can easily elevate the look of any place it’s installed in. For shops, it’s best to install these clear screens in the windows where you can creatively showcase your products through the displays. They are also ideal in art-related venues, including museums and exhibits. 

4. Curved and Flexible

Curved and flexible LED signage boards offer more freedom with the structure and design. The unique type of LED signage board has a more appealing touch that can capture people’s attention compared to other screens. While 3D LED signage may seem to win the competition of the catchiest type of LED display, curved and flexible screens come close to that. 

Why Should You Use an LED Signage Board

Are you still not considering adding this device as your next investment? If you’re still unsure, here are 6 reasons why getting LED signage for your business is a great move to take:

Incredible Lighting Quality

LED signage delivers bright lights, which makes it a good option for outdoor LED screens. Besides using the standard white light, these signages now use multiple bright-colored lights, which add pleasing aesthetics to any area they’re installed in. If you choose the color of lights connected to your business’ brand, this can be used as a marker for your customers and target market. 

High Visibility

Since they produce bright colorful lights, they easily attract people’s eyes. This is the reason why LED signages make a great tool for shops since they stand out. If you want to increase your brand’s visibility among all other shops in an area, using this signage is a great way to do it. 

Head-turner

LED signage boards are guaranteed as head-turners. More than just the bright lights, you can customize your signage to be more catchy in terms of colors and content. Add trendy images (all sorts of patterns and shapes) to the screen or use funny and interesting tag lines that can immediately capture people’s attention to your LED signage. While it’s true that the structure of LED signage is captivating enough, your content will contribute more to its success when you use it properly. 

Energy-efficient

Like most LED displays, these are energy-efficient devices that won’t use too much power to operate. This means you won’t have to pay a lot just to run the device and so can get savings on your electric bill when you choose it over types of displays. Over time, you’ll realize how more cost-effective the device is that it can be treated as an investment. 

LED signages are more eco-friendly so if you value environmental impact reduction in your company, this is one of the easiest ways to support your advocacy. Since they use less electricity than other devices, they also have less environmental impact. 

Easy and Convenient Content Updating

With technological advancements, changing the content you want to show on your LED signage boards is a piece of cake. It’s as simple as updating the file that’s running on your display with a new one. This is one of the best things about digital signage since you won’t have to create and order a new one every time you need to change the details or promotions you’re running. 

Improves Brand Image

These LED signage boards offer your business an opportunity to improve its branding and create a more modern look for your market. With the use of new technology, you’re showing your openness to something new and your drive to make the most of the innovation. The use of LED signage can connect your business to the tech-driven and younger generations. 

Advantages and Disadvantages of LED Signage Boards

To end with a more informed decision on whether investing in this device is a good option for you or not. The best way to do this is to weigh its pros over its cons and these are the elements to take into account:

Advantages

LED signage boards have an advantage over other types of signage. Some of the aspects where they have an edge over others include the following:

• High contrast ratios
• High refresh rates
• Wide viewing angles
• Compatibility with larger screens

Disadvantages

To be fair, there are also several disadvantages of this digital signage you should know about. Some of the weaknesses of LED signage boards, especially when compared to their LCD counterparts: 

• High cost (more expensive)
• Greater heat generation
• Higher power consumption

In terms of these disadvantages, the increasing popularity of LED displays drives manufacturers to innovate and improve these devices better. This means that expect that all of these cons will be addressed and you’ll soon be able to enjoy more affordable LED signage with less heat generation and power consumption. 

LED Signage Board Applications

A successful LED signage for business is maximized to its full potential. This means that you should be able to use the device in various ways and for different purposes. If you’re planning to invest in LED signage, here are some applications to consider for your device:

• Advertising and Marketing – These LED devices are so bright and vibrant that they can be seen from afar and easily capture people’s eyes. 
• Destination Signs (For Trains and Buses)
• Variable Message Signs (For Highways)
• Stage Lighting
• Decorative Purposes

LED Signage Board Costs to Know About

LED signage boards come in different costs and may vary based on several factors, including size, features, specifications, and LED signage manufacturers. Expect to pay more if you’re getting a larger LED signage customized with special features and integrated with high-end specifications, including a wide color gamut and high refresh rate. This goes the same way when you choose popular LED signage manufacturers instead of a local one. 

To give you an idea of what to expect, here are some of the numbers you should know about:

Types of LED Signage Boards	Cost
General LED Signage	$500 to $5,000
	$3,000 (average)
Small LED Signage (5 to 10 square feet)	$50 to $1,000
Large Freestanding LED Signage (30 to 700 square feet)	Up to $200,000

The great thing about these prices is that sooner or later, they will be lower. With the advancement of technology and the popularity of these LED devices, production and manufacture are expected to improve and costs are expected to decrease too. 

4 Factors to Consider When Choosing an LED Signage Board

Once you’re ready to get your LED signage, the next step is to take into account all the requirements you’re looking for. These are some of the most common considerations:

LED Screen Size and Shape

These LED screens come in various sizes and shapes so make sure when you set your goals, you consider this aspect with your planning. When deciding on the shape and size of your LED sign, here are some of the considerations:

• Purpose of the LED display 
• Viewing distance
• Placement and location of installation
• Zoning limitations 

Besides its shapes and sizes, you can also decide on other specifics of the screen, including other message design options and the choice of using single- or double-sided faces. Though some may believe that the bigger the LED display, the better it is. Choosing just the right size can save you a lot of money. 

Location

Where can you install your LED signage board? The best place to put your device is the area with high foot traffic. If you’re working on an advertising and marketing promotion, consider highways and public areas where crowds gather. Mounting your screen on a roadside pole and the walls of buildings can also work, as long as you know that many people often walk through the area. 

However, if you’re just planning to use this signage as a storefront, just place it a bit higher so that everyone on the ground can see what’s on your display. 

Content Compatibility

An LED signage board can accommodate more types of content compared to traditional signage, including the following:

• Texts
• Images
• Videos
• Animations

There are LED signs that are a bit limited to specific types of images while others show amazingly realistic videos that will make you wonder if you can actually touch what you’re looking at. In this case, match your goals with the device’s content compatibility. If you don’t need realistic images and will be using animated images instead, then don’t get the more expensive life-like screens and settle with the basic ones. 

Project Budget

How much are you willing to spend on this project? An LED signage board is an investment and it can come at an expensive cost, depending on multiple aspects like sizes, shapes, features, designs, and specifications. Decide on all of these factors based on what you can afford to avoid having problems in the future. If your budget is quite limited, you’d have to settle on the most basic functions of signage. If you’re willing to spend on a magnificent promotion though, you have all the creative freedom to create a spectacular that can push your business to the top. 

Conclusion

Getting an LED signage board promises a vibrant and creative device you can use for information dissemination, marketing and promotion, and decorative endeavors. The development of LED signage provides you more freedom to showcase content more complicated than what’s shown on traditional signage.